Pioneering Collective To Launch Artist-Driven Record Label At SXSW 2015
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Sol Life Is An Exploration Into Artistic Freedom, A Bold Reimagining of Not Only The Traditional Arts-Based Non-Profit Model But Also The Recording Industry Model – Both Experiencing Major Shifts – And The Fertile Ground Prime For Transnational Recultivation
Thursday, March 5th, 2015 – Sacramento-based center dedicated to art, culture and activism – Sol Collective (www.solcollective.org) – continues to spark evolution and movement at SXSW in Austin, TX with the launch of Sol Life, a musically progressive, co-operative record label and artist development model. The showcase will take place at Speakeasy (412 N. Congress Avenue, Austin, TX) on Saturday, March 21st from 8:00pm – 2:00am.
By integrating the workflows of artists and support roles into a more dynamic, collaborative, feedback-driven process, Sol Life aims to remix traditional roles of record labels, artist managers and booking agents into a more streamlined, accessible and inclusive system that is effective and self-sustainable for artists.
“Sol Life’s ‘co-power’ model is best described as the melding of skills and experience within the collective intending to promote evolving global sounds which have outgrown traditional genre descriptions invented by models of the past,” explains Sol Collective’s Executive Director, Estella Sanchez.
“This year’s Sol Life showcase introduces a unique cross-section of funky universal changemakers born of the hip-hop and digital eras,” adds Natalia Linares, Sol Life Empowerment Director and artist advocate working under the moniker conrazón (www.conrazon.interchanges.io). “If the world had a song, these are her children suspended between past, present & forward-looking worlds who are boldly singing out their stories set to borderless (heart) beats.”
Artists on the line-up range from rappers who are narrating their struggles and triumphs as 2nd generation children of immigrants and current American life (SETI X, DRE-T, OLMECA), to renegade syncretists using electronic music to negotiate North & South/East & West (MPEACH, NATIVE CHILDREN, WORLD HOOD, TEEN FLIRT), to DJs & musicians who are part of collectives carving new examples of arts community in their own cities (DJ RAT/MARACUYEAH, SONORA/PELIGROSA, QUITAPENAS).
ABOUT SOL COLLECTIVE:
Celebrating 10 years as a pioneering non-profit focused on art, culture and activism in Sacramento, California, Sol Collective has developed into an epicenter for community development, empowerment and collaboration. Programs at Sol Collective range from monthly art exhibitions to education programs around traditional health to concerts hosting global to local acts like Colombia’s Bomba Estereo, New Jersey-via-Cuba’s Chico Mann, to Chile’s Ana Tijoux and many more to most recently, opening a community recording studio – which has naturally evolved into the launch of Sol Life.
Click on each of the artists names to hear music and discover what you’re in for on Saturday, March 21st at Speakeasy:
Sonora(Peligrosa) 8:00 – 9:00pm
Native Children(Sol Life) 8:25 – 8:55pm