‘…it’s so much about really building the audience first. If the industry doesn’t realize that there’s a market, or they are not ready to speak to this market…well, we know, we’re on the ground, we’re the pulse. This generation wants cutting-edge humor…” – Julia Grob

So, I am truly blessed to be surrounded by amazingly creative and competent people who I can also call my friends.  Co-creator/actress/goddess, Julia Grob included me in some beginning convos about a very special and timely webseries, initially called El Week.  Re-dubbed East WillyB, the comedic webseries tells the story of a struggling bar in Bushwick, Brooklyn (or maybe some of you know it as East Williamsburg for real estate pricing purposes) and the surrounding community as it faces a rapidly changing neighborhood.

What I love so much about being a part of this project is that not only is it well-done and hilarious, but it’s a series with a heart and drive to truly create media which reflects these urban experiences not often explored in smart and nuanced ways.  Ultimately, it’s really funny, which is the point –> entertainment.  It’s also written, conceived, produced and made by an all-Latino crew of writers, actors and producers.  Por ejemplo, co-creator, Yamin Segal and Producer Michael Cordero, produced these shorts, called The Real Bushwick, interviewing community members from the area and candidly pairing them next to the comedic episodes.

Stellar cast: April Hernandez (Dexter, Freedom Writers), Flaco Navaja (Fighting, Gun Hill Road), Danny Hoch (Black Hawk Down, American Splendor), Caridad “La Bruja” De La Luz (Bamboozled, Down to the Bone) , Raul Castillo (Nurse Jackie, IFC’s Cold Weather), and Julia Ahumada Grob (Fugly!, Creator of East WillyB), along with many of NYC’s top Latino actors.

Launched earlier this month (watch the premiere and red carpet clip), each 2-minute episode can be seen on Wednesdays at www.eastwillyb.com.  Check it out and spread the word!

Check out this trailer:

Check out what people are saying:
[MTV TR3s]
[The L Magazine]

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