‘…it’s so much about really building the audience first. If the industry doesn’t realize that there’s a market, or they are not ready to speak to this market…well, we know, we’re on the ground, we’re the pulse. This generation wants cutting-edge humor…” – Julia Grob
So, I am truly blessed to be surrounded by amazingly creative and competent people who I can also call my friends. Co-creator/actress/goddess, Julia Grob included me in some beginning convos about a very special and timely webseries, initially called El Week. Re-dubbed East WillyB, the comedic webseries tells the story of a struggling bar in Bushwick, Brooklyn (or maybe some of you know it as East Williamsburg for real estate pricing purposes) and the surrounding community as it faces a rapidly changing neighborhood.
What I love so much about being a part of this project is that not only is it well-done and hilarious, but it’s a series with a heart and drive to truly create media which reflects these urban experiences not often explored in smart and nuanced ways. Ultimately, it’s really funny, which is the point –> entertainment. It’s also written, conceived, produced and made by an all-Latino crew of writers, actors and producers. Por ejemplo, co-creator, Yamin Segal and Producer Michael Cordero, produced these shorts, called The Real Bushwick, interviewing community members from the area and candidly pairing them next to the comedic episodes.
Stellar cast: April Hernandez (Dexter, Freedom Writers), Flaco Navaja (Fighting, Gun Hill Road), Danny Hoch (Black Hawk Down, American Splendor), Caridad “La Bruja” De La Luz (Bamboozled, Down to the Bone) , Raul Castillo (Nurse Jackie, IFC’s Cold Weather), and Julia Ahumada Grob (Fugly!, Creator of East WillyB), along with many of NYC’s top Latino actors.
Check out this trailer: